Project: Essence, Gallery Section Redesign

Role: User Experience, Visual Design, Information Architecture

Challenge: 
There were three big issues with the Essence gallery section that needed to be addressed.

1 UI: Based on the analytics, galleries were not viewed frequently and viewers dropped-out in few clicks. They were not seamlessly stitched and the design looked dated. 

2 Viewability: Ads were not viewed long enough to fulfill the viewability standards. Nativo, Sharethrough and Outbrain modules had to be integrated in the gallery pages.
 
3 Content: A day old content got buried fast. Recirculation of content needed improvement.

Photo Credit: Hannan Saleh