Gallery, Essence Magazine (Time Inc)
Elevate gallery experience, Essence Magazine, Time Inc
Role: Art Director, Time Inc. (Essence Magazine)
Background: Essence is the premiere lifestyle, fashion and beauty magazine for African-American women. With its motivating message, intimate girlfriend-to-girlfriend tone, compelling and engaging editorial lineup and vibrant and modern design, Essence is the definitive voice of today’s dynamic African-American woman. It speaks directly to a Black woman’s spirit, her heart and her unique concerns.
Opportunity:
Elevate gallery viewing experience.
Goal:
Improve user engagement by creating a seamless gallery experience.
Accommodate various image formats.
Decrease page load times.
Guide users through the gallery with a simple and effective user interface.