Fashionetc
Elevate digital experience of a fashion brand.
Role: Designer
Background:
Fashion Etc is the definitive voice of fashion and beauty. Original content, news coverage, and opinion with attitude combine to make Fashion Etc the singular resource for the fashion-wise, beauty-driven.
Opportunity:
Elevate the digital experience of the brand.
Goal:
Keep the content fresh by establishing a proper hierarchy, breaking up content, and displaying new stories.
Engage the audience with infinite scroll, interactive content, and immersive storytelling.
Guide users through the experience with a simple and effective user interface.
Highlight special feature stories.