Essence Festival 2015,
Essence Magazine (Time Inc)
App for one of the largest music events.
Role: Art Director, Time Inc. (Essence Magazine)
Background: The Essence Festival is the largest annual gathering of African-American musical talent in the nation, featuring an exceptional weekend of cultural celebrations, ESSENCE Empowerment Seminars, and nightly musical performances. The Festival has featured some of the biggest names in entertainment including Prince, Beyoncé, Diana Ross, Mary J. Blige, Lionel Richie and more! Birthed in New Orleans in 1995, the ESSENCE Festival is held every Fourth of July weekend, bringing more than 550,000 attendees to the Crescent City in Louisiana.
Host: The festival is organized by Essence magazine, a leading lifestyle, fashion, and beauty publication for African-American women.
Opportunity:
iOS and Android experience for the Essence Festival app. The app experience will have features like Calendar, Artists information, event lineup, event notification,
planning schedule and sharing it with friends.
Goal:
Keep festival attendees informed about the event.
Send updates and the latest news related to the festival. Assist attendees in planning their schedules and sharing them with friends.
Provide profiles of artists and speakers.
Allow users to add artists and speakers to their calendars. Share locations of events.